Virtually every business these days has accepted the fact that they need to have a website to survive. Even small independent companies will set up a basic site featuring their business name, contact details and purpose. The majority will have a website that allows customers to experience their product and use the site for communication and to answer any questions they may have.
Customers are generally looking for information when they use the internet, so that information needs to be easy to access and displayed clearly and concisely. With most of the population of the western world having internet access and so many millions of websites around, businesses need their own websites to be attractive and useful immediately, otherwise customers will quite simply look elsewhere.
A website is about meeting the needs of the customer, not the business, by providing information. Filling the title page with unnecessary graphics, colours, text or music may seem like it would be appealing and interesting, but in most cases the opposite is true.
The average person browsing the internet has an attention span of only four seconds. Within this time frame, your business website needs to not only capture attention, but keep it. Far too many sites opt for fancy graphics over clear purpose. If a customer doesn’t know what your site is all about within the four seconds, they will likely navigate away from the page and search again.
Having a site that is tricky to use, especially in terms of navigation, is another mistake made by many. If you were in a physical shop, and you couldn’t find what you were looking for, you would ask a sales assistant to help you. If you also could not find an assistant, chances are you would walk out and go to another shop, even if it meant walking several streets to get there.
When it comes to websites, it is even easier to go somewhere else as it requires only the touch of a button. It is vital that people are able to navigate the site quickly and easily. All links should be clear and easy to follow, and there should be an option for the customer to ask questions if they are not sure about anything. This can be in the form of an email link, a contact telephone number or even just a page of FAQ’s, so long as it lets the customer know you are there for them.
Not updating your site constantly can be a complete killer when it comes to business. Displaying old or inaccurate information can lead to a lot of dissatisfaction, especially if that misleading information causes customers to waste their own time or money.
Employing a Birmingham web designer can help you avoid making these costly mistakes. Birmingham is the new technological hub of Britain, and some of the best minds in the web design industry are now working from there.